According to a study published in Applied Cognitive Psychology , the answer is no.
In fact, complex writing makes you sound small-minded. Just consider the title of the study: Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly.
Wouldn’t it be better to title this study something like The effect of using big words when you don’t need them?
To sound smart, you must stop trying to sound smart. Brilliant writing is simple writing, a relevant idea delivered clearly and directly.
Continue reading 11 Smart Tips for Brilliant Writing
I remember the first time I had to proofread something. It was my third day on the job at my very first internship — a small marketing agency in central New Jersey. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. We had to send it back to the client ASAP.
I was decent at writing and editing, but I didn’t want to disappoint my boss and our clients by letting mistakes slip through the cracks … if only I could have someone proofread my proofreading to make sure I wasn’t screwing up. But I don’t know a business that has time for processes like that. So I just tried to be extra cautious (even though that still didn’t ensure everything was perfect).
Thinking back, I would have loved to have a proofreading checklist. Since I know I’m not the only wannabe perfectionist out there, I decided to create the post below to help anyone in a similar scenario.
Continue reading Your Essential Proofreading Checklist: 10 Things You Can’t Forget
What is sales copy?
Sales copy aims to persuade a reader to take a specific action—to buy a product, inquire about your service, join your email list, download a free report, or follow you on social media.
Sales copy is used in emails, on web pages or in sales brochures.