A little bit about me

sherryI have loved reading books, magazines, newspapers, pretty much anything that contains words, since I can remember. When I discovered that I had a knack for stringing numerous sentences together to make an entertaining, coherent story, I decided that being a journalist was my dream job.

I took a little detour first, though, and got a Business Administration (Marketing) Diploma from the Northern Alberta Institute of Technology (NAIT) in Edmonton, in 1981. After graduating I discovered that in addition to being a good writer, I was also good at sales, probably because I love people and am rarely at a loss for words. I spent 11 years in retail women’s wear at various specialty stores, starting in sales and then quickly moving to management.

In 1989, I moved to Calgary and opened Blu’s Women’s Wear in Bankers Hall where I managed a team of commissioned sales people. My dream of becoming a journalist came calling and I went back to school in 1992 and graduated two years later with a Journalism diploma from Mount Royal College, now Mount Royal University.

I cut my teeth in the publishing business at the Calgary Sun, first as a feature writer for the Homes section and then as Special Sections Editor. During my time at the Sun, I wrote many profiles for all kinds of businesses including auto dealers, builders and developers, restaurants, furniture stores and educational institutions to name a few. Interviewing interesting people and learning about their businesses was one of the highlights of my job.

After 10 years at the Sun, and then two small children to care for, I decided I wanted more flexibility in my work life so I started my own freelance editing/writing business, Spilt Ink Productions. Since going out on my own, I’ve had a number of long-term contracts. I created Citizen Pet magazine, which I published and edited for just over 10 years. I currently work on various projects for Pet Planet and its non-profit, Kali’s Wish Cancer Foundation.

I’ve edited Farm Forum — a quarterly supplier publication for Bayer CropScience — since 2007 and served as editor of Horses All, a monthly newspaper, for four years. I keep up with the constant evolution of my profession, including new approaches to writing for the web, content creation, content marketing, blogging, social media etc.

That keeps me pretty busy but I also enjoy reading and exploring other areas of interest including personal development, health and well-being, art, travel and horseback riding.

I share my life with my two grown children, friends and family and my constant companions, my little Maltese, Sammy and my two cats, Finn and Chloe. Oh, and did I mention that I’m a huge soccer fan! Go Liverpool!

Cheers,

Sherry Warner
Creative Director,
Spilt Ink Productions